With a focus on Wales, this report investigates the potential opportunities for collaboration between the live music industries and Higher Education in addressing the skills gap identified by Creative and Cultural Skills and others.
A guidebook to negotiating the rock circuit- from formation of an act to interacting with agents, managers and promoters, describing what they (along with technical crew) do and notes on how to work successfully with them. Includes sample expenses sheets and details about the flow of money.
UK Government report with an overview of the services provided to consumers by ticket agents in the U.K. Contains overall figures for ticket sales and the split between primary and secondary sellers and recommendations for the industry.
Article addressing the question of whether opera can be brought to ‘the masses’ (defined as socio-economic groups other than A and B). Describes methodology used to gather data and analyses audience profile of opera-goers and non-attenders, making recommendations regarding marketing.
A report providing an evaluation of the Test Drive: North West (TD: NW) audience development project by Arts About Manchester which used spare capacity at performances and venues to offer a ‘smart discount’ or free tickets to first-time attenders.
This book applies the full spectrum of marketing principles to the performing arts industries, drawing on a wide variety of primary and secondary sources and reviewing a range of contexts from management and PR in fields such as music, theatre and dance.
This publication provides a commentary on the report ‘Sound Performance – The Economic Value of Music to the United Kingdom’ which summarises the statistical dimensions of the UK music industry, with particular reference to expenditure, turnover, ‘value added’ and overseas earnings.
Report, including committee minutes along with oral and written evidence, on the matter of ‘ticket touting’- i.e: the secondary market. Contains representations from event organisers, ticket agents (including those in the secondary market).
