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Category Archives: Strategy

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Steering a review: some reflections on a gig – Martin Cloonan (2013)

Martin Cloonan both reports and reflects upon the author’s experience as part of the Steering Group on a project which attempted to map the main issues facing the music industries in Scotland.  

Music: Arts Council Investment Strategy – Arts Council England (2012)

Arts Council England sets out its investment strategy for music for 2012-2015.  

Government Honours for Artists – International Federation of Arts Councils and Culture Agencies (2013)

Information on awards to artists offered by the governments of fourteen countries, examining over thirty awards (as distinct from grants) with details of how they are judged.  

Disconnected – Social Mobility and the Creative Industries – Ryan Shorthouse (2010)

The creative industries are a key driver of Britain’s economic growth but the creative workforce suffers from poor social representation. A range of experts offer their thoughts on why social mobility is so low in the creative industries, and how policymakers and the industry can improve it.  

Scoping Study into the Economic Impact of the Arts and Creative Industries in Scotland – EKOS Ltd (2011)

This report presents the conclusions and recommendations from a study commissioned by Creative Scotland. The overall purpose was to identify an appropriate approach and method for examining the economic impact of the Arts and Creative Industries in Scotland.  

New Audiences for the Arts. The New Audiences Programme 1998-2003 – Gill Johnson et al (2004)

This is Arts Council England’s major report on the New Audiences Programme. It represents the culmination of a five year scheme which supported audience development initiatives across the country.  

Playing Wales: the relationship between higher education and the live music industry in Wales – Paul Carr (2012)

With a focus on Wales, this report investigates the potential opportunities for collaboration between the live music industries and Higher Education in addressing the skills gap identified by Creative and Cultural Skills and others.  

Test Drive the Arts: North West Project Report – Morris Hargreaves McIntyre (1999)

A report providing an evaluation of the Test Drive: North West (TD: NW) audience development project by Arts About Manchester which used spare capacity at performances and venues to offer a ‘smart discount’ or free tickets to first-time attenders.  

Standing Room Only: Strategies for Marketing the Performing Arts – Philip Kotler and Joanne Scheff (1997)

This book applies the full spectrum of marketing principles to the performing arts industries, drawing on a wide variety of primary and secondary sources and reviewing a range of contexts from management and PR in fields such as music, theatre and dance.  

EU Creative Industries Funding Guide – Joanna Parker (2011)

This Funding Guide covers the main programmes which are likely to be of use to organisations operating in the Creative Industries Sector.  

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