Live Music Exchange Resources

The development of competitive advantage through sustainable event management – Stephen Henderson (2011)


Author(s):  Stephen Henderson
Organisation/Publisher: Worldwide Hospitality and Tourism Themes, 3:3, pp.245-257
Date: 2011

Purpose – Whilst the debate rages between progressive and destructive considerations of economic development, this paper aims to develop thinking around the sustainable event and its contribution to competitive advantage.

Design/methodology/approach – The paper defines the sustainable event and considers different positions that might be adopted by private and public sector organisations when addressing the triple bottom line of sustainable development.

Findings – Cost leadership strategies are unlikely to work and the event organiser must address competitive advantage via differentiation and focus strategies.

Practical implications – Event managers must gain a better understanding of the motivations of their audience in relation to sustainability and work towards clearer means to demonstrate that their event meets these sustainable development needs.

Originality/value – The intention being that if event organisers can see a competitive advantage in the sustainable event, their contribution to sustainable development will be increased.

Click here to view the entry on the publisher’s website.

Comments are closed.