Professor Christopher Bailey (Director &Co, The Cultural Marketing House) chairs a panel of leading figures in the progress from idea to inception of the arena, due to open in 2013. Jean Dent, OBE previously Interim Chief Executive, Marketing Leeds and Director of City Development joins him, along with Marin Farrington, the current Director of City Development and John Knight, the Regional Vice President of SMG – the venue operators. The background to important decisions about the nature of the arena are covered, along with the unique features of the venue are covered, as are broad ranging theoretical and practical questions from the floor.