Author(s): Oxford Economics
Publisher: UK Music/Visit Britain
Date: October 2013
UK Music have identified that 6.5 million music loving tourists attended a festival or gig, generating £2.2 billion spending in the process.
The study reveals that tourists at live music events not only add billions to the UK economy but offer astounding regional tourism benefits, motivating Britain-wide travel. Music tourism provides a massive boost to the UK’s nations, regions and local economies, including at least 24,000 jobs each year.
• Direct spend by music tourists – buying tickets, paying for transport and accommodation – was worth £1.3 billion
• Further indirect music tourism spend – additional spending along the supply chain generated by music tourists – adds a further £914m, making a total spend of £2.2bn
• The average live music audience is comprised of 41% music tourists
• Music tourists from overseas spend, on average, £910 while attending festivals and £602 while attending concerts (average tourist spend is £657)
• Domestic music tourists spend, on average, £396 while attending festivals and £87 while attending concerts
• Overseas tourists account for 6% of music tourism visits but a huge 20% of music tourism spend
• London attracts 28% of all music tourists to the UK, with 1.8m visiting the capital
Click here to read the report’s entry on the UK Music website.