Selling the experience: The worldviews of British concert promoters – Martin Cloonan (2012)

Author(s): Martin Cloonan
Organisation / Affiliation: Creative Industries Journal 5(1-2)
Date: 2012

Abstract: Based on a series of interviews conducted between 2008 and 2011 with UK-based concert promoters, this article seeks to examine the world-views of a group of individuals whose activities are currently economically dominant within the broader music industries but have hitherto largely escaped academic attention. Drawing on Marx’s contention that in any historical epoch the ruling class dominates the world of ideas, as well as the economic sphere, it argues that promoters are the music industries’ new ruling class and, as such, an understanding of their world-views provides key insights into the contemporary — and potential future — state of those industries.

Click here to read the full article (requires institutional login)