Live Music Exchange Resources
Guide for new promoters – Jazz Services (2003)
Author(s): Joan Morrell and Dan Somogyi
Organisation/Affiliation: Jazz Services
Date: 2003
This Guide for New Promoters [is] aimed at all under-represented forms of music, jazz being first off the starting block. Includes chapters on:
Getting Started
The Process
Finding a Venue
Booking the Band
Funding Possibilities
Ticketing
Marketing the Event
The Night Itself
After the Music
When All Is Not Right On The Night
Audience Development: Try it, You’ll Like It