Live Music Exchange Resources
Destination Music: The contribution of music festivals and major concerts to tourism in the UK – Adam Blake/UK Music (2011)
Author: Professor Adam Blake (Bournemouth)
Organisation: UK Music
Date: 2011
The major concerts and music festivals that take place in every corner of the UK attract more than 7.7 million visits from those whom we define as a music tourist, overseas and domestic combined. They spend £1.4 billion in total during the course of their trip. This great music migration is boosting the UK’s economy to the tune of at least £864 million and sustaining the equivalent of at least 19,700 full time jobs.
Click here to read the full report (requires academia.edu login).