Live Music Exchange Resources

Audiences: What Keeps them Away: Survey of General Public – Dave Cross/Generator (2000)


Author(s): Dave Cross
Organisation/Affiliation: Generator/Scotinform
Date: 01/01/2000

This report details the main findings to emerge from the quantitative research study conducted by Scotinform Ltd on behalf of Generator North East.

The aim of the study was to look at the views of non-attendees of live popular music events in terms of their attitudes to and perceptions of live popular music and barriers to attending live events. Interviews were conducted across the North East of England and Cumbria during April 2001. Contains profiles of interviewees and survey respondents and factors feeding into attendance or non-attendance at live music events

Click here to read the full report.

Click here to visit the Generator website.

Click here to visit the Scotinform website.

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