Live Music Exchange Resources

Audiences: What Keeps them Away: Promoters – Dave Cross/Generator (2000)


Author(s): Dave Cross
Organisation/Affiliation: Generator/Scotinform
Date: 01/01/2000
Source: Industry

This report presents the findings from a qualitative research study conducted amongst promoters of live popular music and venue owners/managers. The aim of the research study was to look at attitudes to and perceptions of the live popular music industry in the North of England amongst large and mid-scale venues as well as pubs, clubs and art centres. In particular the research study aimed to look at the following aspects:-

The impact of live popular music on venues
Marketing of live popular music events
Barriers to attendance at venues
Levels of support provided by local authorities, breweries etc

Click here to read the full report.

Click here to visit the Generator website.

Click here to visit the Scotinform website.


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