Live Music Exchange Resources

Audiences: What Keeps them Away: Focus Groups – Dave Cross/Generator (2000)


Author(s): Dave Cross
Organisation/Affiliation: Generator/Scotinform
Date: 01/01/2000

This report details the main findings from three focus groups held in Newcastle Upon Tyne with young people who do not currently attend live popular music events. The research study was commissioned by Generator North-East, the popular music development agency for the North of England and conducted by Scotinform Ltd, an independent market research company. This document outlines the content and findings of the focus groups held over the course of the research

Click here to read the full report.

Click here to visit the Generator website.

Click here to visit the Scotinform website.

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