Article addressing the question of whether opera can be brought to ‘the masses’ (defined as socio-economic groups other than A and B). Describes methodology used to gather data and analyses audience profile of opera-goers and non-attenders, making recommendations regarding marketing.
This book applies the full spectrum of marketing principles to the performing arts industries, drawing on a wide variety of primary and secondary sources and reviewing a range of contexts from management and PR in fields such as music, theatre and dance.
A classic text on the social history of music, bringing together sociological and historical methods to address major themes such as the role of class in cultural definition and the establishment of a musical canon.
A study of the materials that surround LPs and CDs as part of a cultural history of the record, and how the phonograph helped to democratise classical music by enabling it to be heard at home.
This book traces the emergence of the orchestra from 16th-century string bands to the ‘classical’ orchestra of Haydn, Mozart, Beethoven, and their contemporaries.