This is Arts Council England’s major report on the New Audiences Programme. It represents the culmination of a five year scheme which supported audience development initiatives across the country.
This book applies the full spectrum of marketing principles to the performing arts industries, drawing on a wide variety of primary and secondary sources and reviewing a range of contexts from management and PR in fields such as music, theatre and dance.
Based on interviews with a broad range of jazz musicians and promoters, this report highlights the quality, quantity and diversity of jazz that is performed and promoted in the North West of England.
