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Tag Archives: marketing

The business of authenticity: a false relation? – Nick Wilson (2011)

A paper considering the aesthetic and commercial success of the ‘early music’ movement during the 1970s and 1980s, paying particular attention to discourses of authenticity and their relationship to the market-driven commercial exploitation of this form of performance.  

Music festival sponsorship: between commerce and carnival – Chris Anderton (2011)

This paper aims to examine the cultural heritage of outdoor rock and pop music festivals in Britain since the mid-1960s, and relates it to developments in, and critiques of, corporate sponsorship in the contemporary music festival sector  

Guide for new promoters – Jazz Services (2003)

This Guide for New Promoters [is] aimed at all under-represented forms of music, jazz being first off the starting block.  

Festival Tourism: International – Mintel (2005)

Mintel’s report into ‘festival tourism’ and its use as a marketing tool for tourist boards worldwide.  

Audiences: What Keeps them Away: Promoters – Dave Cross/Generator (2000)

Research study into barriers to attendance for audiences of live popular music events in Newcastle Upon Tyne, based on promoter interviews.  


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