Fabian Holt of Roskilde University considers the relationship between festivals and branding along with the management and control of diversity in musical and geographical spaces. In addition to being a distinct field of production, live music is increasingly becoming a topic of conversation in placemarketing, tourism, urban and regional development, and in cultural and economic policy-making.
Economic impact assessment of Reading Festival from 2010, commissioned by Festival Republic.
Association of Independent Festivals’ 2nd Annual Survey from 2010, including economic impact figures and audience survey data.
Economic impact assessment for Scotland’s T in the Park Festival from 2005.
Article discussing the impact on tourism of festivals including The Big Chill, Sonisphere, T in the Park, Latitude, and Isle of Wight.
Social and economic impact survey of Shetland Music from 2003.
Economic impact survey for the Northwest of England that includes data on the Creamfields festival.
Economic impact survey of Glastonbury Festival from 2007.
Report on Britain’s events industry, including market overview and recommendations for the future.
Market research firm Mintel’s analysis of the music concerts and festivals sector in 2010.