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Tag Archives: arts marketing

Editorial: The Business of Live Music – Simon Frith (2011)

Introduction to a special issue on the business of live music, explaining its context, the conference from which it originated, and touching on the various aspects of the business that are covered.  

Test Drive the Arts: North West Project Report – Morris Hargreaves McIntyre (1999)

A report providing an evaluation of the Test Drive: North West (TD: NW) audience development project by Arts About Manchester which used spare capacity at performances and venues to offer a ‘smart discount’ or free tickets to first-time attenders.  

Standing Room Only: Strategies for Marketing the Performing Arts – Philip Kotler and Joanne Scheff (1997)

This book applies the full spectrum of marketing principles to the performing arts industries, drawing on a wide variety of primary and secondary sources and reviewing a range of contexts from management and PR in fields such as music, theatre and dance.  


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