Author(s): Roland J. Kushner
Publisher: The Journal of Arts Management, Law, and Society, Volume 33, Issue 2, pp. 114-126
While an audience’s attention is usually focused on the performer, artists are not the only ones creating value. Intermediaries contribute important elements of value in the artist-audience relationship, making markets more efficient and more fluid. This paper describes and analyses the market functions and roles of the presenting organizations and booking agents who facilitate face-to-face meetings between artists and audiences. Implications are drawn for enhanced effectiveness of the performing arts market.