Author(s): Jane Ali-Knight, Martin Robertson, Alan Fyall, Adele Ladkin
International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. Incorporating a range of international perspectives, the book provides the reader with a global look at current trends and topics.
It includes a broad range of research, case studies and examples from well-known scholars in the field to form a unified volume that informs the reader of the current status of festivals and events around the world.
Part one: Destination, image and development
1. Using major events to promote peripheral urban areas: Deptford and the 2007 Tour de France.
2. Weymouths once in a lifetime opportunity
3. Tourism and the Hans Christian Andersen bicentenary event in Denmark
4. Establishing Singapore as the events and entertainment capital of Asia: Strategic brand diversification
5. The South Korean Hotel Sectors perspectives on the pre and post-event impacts of the co-hosted 2002 Football World Cup.
Part two: Community and Identity
6. Indigenous Australia and the Sydney 2000 Olympic Games: Mediated messages of respect and reconciliation
7. How festivals nurture resilience in regional communities
8. The Buon Ma Thuot coffee festival, Vietnam: Opportunity for Tourism?
9. Tasting Australia: A celebration of cultural identity or an international event?
10. Festivals and tourism in rural economies
Part three: Audience and Participant Experience
11. Commemorative events: sacrifice, identity and dissonance
12. Running commentary: Participant experiences at international distance running events
13. Elite sports tours: special events with special challenges
14. The British pop music festival phenomenon
Part four: Managing the Event
15. A model for analyzing the development of public events
16. Human resources in the business events industry
17. Measuring the impact of micro-events on local communities: A role for web-based approaches
18. Post-modern heritage, chivalry, park and ride: Le Tour comes to Canterbury
19. Towards safer special events: A structured approach to counter the terrorism threat
Click here to read the entry on the publisher’s website.