Live Music Exchange Resources
Economic Insight 24: A House Divided – Will Page/Stewart McKie/PRS for Music (2011)
Author(s): Will Page and Stewart McKie
Organisation / Affiliation: PRS for Music
Date: 16/12/2011
Source: Industry
This paper explores case studies and relevant economic concepts to inform the debate on discounting tickets and its effects on the live music industry.
Moving out from LiveNation’s acquisition of Groupon, Will Page and Stewart McKie examine the economics of scarcity and the risk factors that feed into the hotly debated topic of last minute discounting.