To mark the publication of our academic article on the live music ecology, the LMX team is publishing our original discussion notes. These illustrate the origins of the ideas that inform the article but include points that weren’t further developed (and perhaps should have been). We thought it worth making public—particularly in relation to this topic—an aspect of the academic process that is usually hidden.
In this addition to the ‘Live Music 101’ series of blog posts detailing the themes and ideas that developed over the course of our initial live music research project, Emma Webster offers a model of economic risk that includes the promoter, and also defines three broad ticketing (revenue) models the promoter can use in order to recoup their initial investment.
In the third of our series on the theories that underpin our research into live music, Matt Brennan and Emma Webster attempt to define the promoter and how they operate, in an extract from ‘Why Concert Promoters Matter’, originally published in Scottish Music Review in 2011. The authors analyse existing accounts of live music promoters and offer their own analysis of what a promoter is and does, concluding that promoters may use one or more of three basic models of promotion within rock and pop: ‘independent’, ‘artist-affiliated’, and ‘venue’.