UK Government report with an overview of the services provided to consumers by ticket agents in the U.K. Contains overall figures for ticket sales and the split between primary and secondary sellers and recommendations for the industry.
Article addressing the question of whether opera can be brought to ‘the masses’ (defined as socio-economic groups other than A and B). Describes methodology used to gather data and analyses audience profile of opera-goers and non-attenders, making recommendations regarding marketing.
A report providing an evaluation of the Test Drive: North West (TD: NW) audience development project by Arts About Manchester which used spare capacity at performances and venues to offer a ‘smart discount’ or free tickets to first-time attenders.
This book applies the full spectrum of marketing principles to the performing arts industries, drawing on a wide variety of primary and secondary sources and reviewing a range of contexts from management and PR in fields such as music, theatre and dance.
This publication provides a commentary on the report ‘Sound Performance – The Economic Value of Music to the United Kingdom’ which summarises the statistical dimensions of the UK music industry, with particular reference to expenditure, turnover, ‘value added’ and overseas earnings.
Record of a debate in the House of Lords begun by Lord Bragg, and with contributions from others such as Lord Lloyd-Webber and Lord Puttnam.
Parliamentary Committee report for the Department of the Environment on ‘Pop Festivals’ with a Code of Practice, published by HMSO.
Second report of a parliamentary working group on Pop Festivals.
First report of a parliamentary working group on pop festivals.
A classic text on the social history of music, bringing together sociological and historical methods to address major themes such as the role of class in cultural definition and the establishment of a musical canon.